Our Story

Hi-Dez Mgmt was born out of a lot of love and admiration for the Hi-Dez of California--specifically the beautiful deserts of Joshua Tree. This is a family business, run by Lulu Brud and Justin Zsebe.

Lulu and Justin fell in love with the desert and each other simultaneously in 2011 and were married out here in 2013. in 2020, they took a big pivot--dare we say a pirouette--and moved their young family from Los Angeles, where they both worked in entertainment, to Yucca Valley.

They bring years of curation, storytelling and production into focus in a new endeavor--managing and developing properties with a heavy design focus to help create memorable experiences in the high deserts of California.